YOUR FOREVER HAT

Each hand-made D69 Hat is an homage to the Old West as Hollywood reimagined it in the 1960s—where myth mattered more than history and style carried the story. The silhouettes were born on screen in films like The Man Who Shot Liberty Valance and The Good, the Bad and the Ugly, and hardened on television in series like Gunsmoke and Wanted Dead or Alive starring Steve McQueen.

D69 ignited with a single image—Brigitte Bardot wearing Sean Connery’s hat on the set of the 1968 Western Shalako—and was sealed by the dangerous, cinematic Westerns photographed by Sam Haskins in Cowboy Kate and Other Stories. In those pages, women weren’t sidekicks—they were the guns, the drifters, the ones who didn’t ask permission. D69 makes one-of-a-kind hats for women who don’t follow legends—they step out front and become them.

The STORY

D69 Hats are made high in the San Bernardino Mountains, above the Santa Rosa Plateau, on sacred Luiseño Indian ground by artist Ken Goldstein.

Every D69 is built from vintage, pre-1970 beaver fur—repurposed, recycled, and felted by hand.

Ken’s creation process begins in the river at Bella Oaks, where the felt is baptized in sacred water and broken on the land before it’s shaped. The crown is formed using ancient grinding stones. Each D69 is then laid to dry in trees chosen for the way they bend and hold and lock the felt. Heat and gravity and time solidify the final piece. The rest of the process is proprietary. All of it is done by hand.

The work has become a form of meditation. Quiet. Focused. Personal. When a D69 is ready, it is hand branded, and embedded with spirit of the land it was created.

No two D69s are the same. Your Forever Hat is waiting for you.